Sports Branding

Episode 52. Brand Direction GPS Look Books.

Visual Packaging Game Plan for an Upcoming Youth Soccer Movie, Armadillo United.

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Sports Branding and Brigitte Smith
Apr 23, 2026
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Excited to Welcome Our Subscribers to Episode 52 of the Sports Branding Substack.

In sports, no team takes the field without a playbook. The coach doesn’t walk into the locker room and say, “Just go out there, play hard and win the game.” There are innumerable formations, audibles, route trees, two-minute drills and on and on…

The same is true for sports…

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A guest post by
Brigitte Smith
Creative Director at Gameplan Creative
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